About the job

Position Summary

This role leads the NBA’s communications strategy and execution across Europe and the Middle East, overseeing all public relations activity in two of the league’s most dynamic and strategically important international regions. The position sits within the NBA’s Consumer Group and works closely with marketing and digital content, with a strong focus on driving fan growth, digital engagement and data acquisition across the region.

You will have the opportunity to shape communications strategies that elevate visibility, build brand strength, and support commercial growth while helping drive the league’s expansion into new markets.

Major Responsibilities

Develop and execute regional communications strategy, messaging and tools to drive awareness, positive visibility and commercial growth in line with the NBA’s strategic objectives across Europe and the Middle East.
Lead strategic planning and execution for NBA Global Games, including partner management, announcement planning, KPIs, on-site delivery and senior executive coordination.
Drive the NBA’s PR and communications expansion in the Middle East, including agency oversight, publisher relations, partner communications and regional narrative development.
Serve as the primary contact for all NBA Europe & Middle East media relations, including press releases, Q&As, key messages and executive remarks.
Provide communications counsel, messaging support and executive communications writing for the EME Managing Director and regional senior leadership.
Lead crisis management and issues response across the region; act as a key liaison between EME leadership and NBA Global Headquarters.

Your Skills and Experience

Extensive experience in public relations and strategic communications leadership roles.
Background in communications within a sports league, sports/entertainment agency or multinational organisation.
Deep understanding of the European media landscape and complete functional knowledge of PR operations.
A passion for sports and basketball - familiarity with US sports is a plus.
Strong network across European sports, consumer and business media.
Proven experience growing brand presence in the Middle East.
Demonstrated leadership skills with experience managing teams, agencies and complex multi-market projects.
Experience working within a multinational environment is a plus

If you’re ready to bring your creativity, strategic insight, and passion for sports to the NBA, we want to hear from you.

Click the apply button now to make your mark.

The Executives in Sport Group are retained on behalf of the NBA to appoint a Senior Director, PR and Communications. All direct applications and CVs will be forwarded to The Executives in Sport Group.

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About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

National Basketball Association (NBA)

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Senior Director, PR and Communications