Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Marketing Partnerships
At Netflix, Marketing Partnerships maximizes the impact of brand engagements, driving business results through creative excellence. The team consists of (4) distinct business units focused on distinct outcomes:
- Partner Marketing: grow our subscriber base
- Brand Partnerships: promote our titles to members
- Ads B2B Marketing: drive preference with advertisers
All of these objectives are supported by the Marketing Partnerships Creative team that collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. The Marketing Partnerships Creative team consists of (3) disciplines: Brand Strategy, Creative, and Creative Production. This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly.
About The Role
After launching Netflix with Ads in late 2022, we have continued to innovate our offering to better serve advertisers while continuing to provide a best-in-class experience to ad-tier subscribers. Our goal is to help advertisers connect with our IP, fandoms, and the Netflix brand in innovative and impactful ways.
We are looking for a Creative Producer with deep experience and knowledge in UK
live events/sports, integrated marketing, and sponsorships. We are looking for someone who can manage an integrated marketing campaign within a live event broadcast - from the early stages of campaign & sponsorship planning all the way through to day-of physical production.
This candidate should have experience managing and executing upon advertiser/sponsorship commitments within live sports broadcast environments, with the ability to adapt to a variety of formats. To be successful in this role, you must be passionate about the sports industry, possess a deep understanding of the live events sponsorship ecosystem, broadcast, and thrive in fast-paced, matrixed environments.
Responsibilities Include
Integrated Marketing & Planning
- Partner with creative to develop compelling sponsorship concepts and check for feasibility with production partners, ensuring that ideas can be executed on time, on-budget, and in line with legal/player/talent parameters.
- Partner closely with Netflix cross-functional teams, such as Content, Ad Sales, Title Marketing and Publicity, to develop and plan sponsorship opportunities and ensure they are in line with the overall vision for the live Netflix production.
- Spearhead conversations with a diverse range of external stakeholders, encompassing third-party production teams, sports leagues, and brand partners.
Campaign Production / Implementation
- Orchestrate cross-functional teams and production companies to flawlessly execute all sponsorship commitments, including everything from on-the-ground filming to remote shoots, and agency management.
- Ensure all necessary assets are reviewed, approved and delivered on-time to all necessary cross-functional partners (internal and external).
- Own and manage budgets, including reviewing and negotiating production/talent estimates/bids.
- Anticipate bottlenecks and propose solutions in advance - making key decisions so we can continue to deliver without compromising overall creative vision or sponsorship goals.
- Access to a deep network of contractors and agencies with expertise in this space so we can scale up and down depending on volume of events.
What Are We Looking For
- At least 7 years of experience in Marketing Production in the live events/broadcast, and sponsorships space.
- Previous experience in live sports content in the UK is highly preferred.
- Operational management within a live broadcast environment, inclusive of on-the-ground activations (on-site & on-broadcast), is a must.
- Prior ad sales/client relationship management experience is a must.
- Possess a deep understanding of industry trends, emerging technologies, and best practices in the ‘live’ space.
- Ability to cultivate relationships and efficiently communicate across multiple cross-functional partners - internal, external and production partners.
- Strong attention to detail and analytical problem-solving skills.
- Excellent written and verbal communication skills.
- Understand, advocate, and embody the company’s values and team goals.
- Ability to originate a new role and workstream within an existing team, and help shape the future function of this role.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
