The Brand

Co-founded by Ellie Goulding in 2020, SERVED has quickly established itself as one of the fastest-growing FMCG brands in the UK. In September 2023, Heineken acquired a significant minority stake, marking a major milestone in the brand’s growth journey.

Our award-winning drinks are crafted for modern lifestyles without compromising on flavour. The range includes ready-to-drink cocktails and vodka & sodas, made using only the finest natural, sustainably sourced ingredients and premium spirits.

SERVED was the 2nd fastest-growing RTD spirit brand in the UK in 2025 and is now stocked in over 35,000 distribution points, including Tesco, Sainsbury’s, Asda, Morrisons, Ocado, Spar, Dhamecha, Parfetts, Premier, Londis, Budgens, Bestway Group and Booker Group.

The UK RTD category has grown 47.5% in the last five years and was worth £866m in 2024. The premium ready-to-drink cocktail category grew by an astonishing 87% last year, as consumers look to enjoy high-quality cocktails in a convenient and sustainable format, a trend that shows no signs of slowing down.

We are led by a team who are passionate about the brand and maintain exceptionally high standards in all aspects of the business. We’re looking for like-minded people who are entrepreneurial, self-starters, hungry and itching to make things happen.

The Opportunity

A rare opportunity to join the team at an early stage and have a meaningful impact in a business that is growing exponentially. Reporting to and working directly alongside the founders, the brand is looking for an entrepreneurial and ambitious Head of Marketing to develop and execute an innovative marketing plan to deliver category leading growth.

What you’ll be responsible for

Own and execute the end-to-end marketing strategy aligned to company objectives
Managing and growing the premium and aspirational positioning of the SERVED brand.
Full marketing P&L accountability and budget management.
Develop best-in-class creative campaigns across all marketing channels.
Own and execute Customer Relationship Management (CRM) strategy to deliver results against KPIs.
Own and execute social media strategy across Instagram, TikTok and LinkedIn and deliver results against KPIs.
Own full-funnel paid social strategy working alongside our performance marketing team.
Develop and deliver category leading brand activation across all channels.
Develop and deliver trade marketing plans alongside our on-trade and off-trade teams.
Lead presence at key industry events, trade shows, and festivals.
Develop strong brand partnerships that drive engagement and meaningful growth.
Deliver premium brand experiences that drive trial and visibility across all channels.
Plan and execute high-impact ATL campaigns that with sampling, festivals, PR, and social amplification.
Provide post marketing campaign analysis and interpretation, defining delivered value and ROI and incorporate these results and learnings into future campaigns.
Managing and developing a high-performance marketing team to deliver growth in-line with strategy.
Work closely with founders and senior leadership to drive growth and develop a high-performance culture.

What we’ll be looking for in you

Education to at least degree level, or equivalent, with a minimum of 5 years relevant marketing experience within a premium, fast-growing and disruptive brand.
You’ve been directly responsible for leading marketing plans across media, digital, experiential and PR.
You are a creative thinker with a disruptive, entrepreneurial, challenger brand mindset.
Able to demonstrate a track record of successfully surpassing KPIs.
You are results orientated, think commercially, value every pound and you’re a great brand ambassador.
You are positive, ambitious, self-sufficient, great with people and a real team player
You are extremely well organised, with a structured, methodical approach to work.
You have a passion for working within a small, fast-paced and entrepreneurial environment where no task is too small.
Available to commute to our London office with flexible working practices.

What’s in it for you

To be part of one of the fastest growing and exciting businesses in the drinks industry, co-owned by Ellie Goulding.
A chance to work alongside the founders to learn, develop and grow alongside the business.
A chance to work with Ellie Goulding and her hugely talented team.
A unique opportunity to join the brand at an early stage in one of the most exciting new drinks categories.
To be part of a business that’s on a mission to change the way we drink. Were ethical, honest, and transparent.
You’ll pick up new skills and experiences, broadening your knowledge and capabilities to push you to the next level.
As much SERVED as you would like.

Package & Benefits

Competitive base salary
Annual bonus based on achieving annual KPIs
25 days holiday + public holidays
3% employer pension contribution, 5% optional employee contribution
4pm Friday finish
Free SERVED for yourself, and product discount codes for friends and family
Private Medical Insurance with Bupa
Hybrid working - 3 days in our London Waterloo office, 2 days WFH

At Served we believe in having a diverse team of like-minded, enthusiastic, hard-working and skilled people that make us who we are and a fundamental part of our growth and success.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.

If being part of a hugely exciting and growing brand sounds exciting to you and you have the right skills, attitude and drive to help us lead the way as the UK’s leading premium RTD brand then we would love to hear from you.

Please note that sometimes the sheer volume of applications means we can only respond to the most relevant. You should hear from us within 2-5 days if your application has been successful.

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