Job Title: Global Assistant Brand Manager - Social First & PR
Location: 100VE
Rexona is looking for PR/Comms and Social First Assistant Manager to support and drive the ‘Others Say’ vision for this iconic brand. As opposed to ‘Brand Say’ marketing where the speaker is the brand, ‘Others Say’ leverages the voices of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals. Others Say includes everything from traditional media/expert outreach, testimonials and customer reviews to today’s ever increasing need to be a social-first.
Job Purpose
This role will work to “design” and uplevel Rexona communications by building PR and social first strategies, plans and crafting unmissable content for the key brand moments. The role exists in the “now” and ensures that we can react to what is happening out in the real world.
The role requires the individual to partner with the Global PR/Comms & Social First Lead to foster strong internal relationships with category and BU comms team, as well as work hand in hand with a cross-agency team across multiple BU’s.
The role also has exciting and challenging areas of autonomy, with the successful candidate being expected to support on all aspects of the deliverables and to help bring new thinking, ideas and rigour to the role as we grow this area of expertise for the brand.
Responsibilities
Key deliverables/responsibilities will include (but not exclusive to):
- Support in developing and ensuring implementation of the brands external communications, Others Say Marketing strategy.
- Creating a yearly global integrated internal and external social strategy communications plan and content calendar
- Partner with social agency on always on Brand Say and Others Say social first content to bring to life Rexona’s TOV.
- Partnering with Rexona project leads on their campaigns to ensure Others Say is embedded into the core of the campaigns from the start
- Lead the social management across the top 11 markets and be the guardian for consistency across all social handles & social messaging
- Building with the key BU the external comms plan for the top 11 markets
- Lead the success of our community management strategy alongside the social agency.
- Leading the PR measurement and developing the tools and ensure frequent reporting on success
All About You
- Who we need:
- A strong mind & experience in PR, communications and social first marketing with a sound understanding of what does and does not work in Others Say channels
- A curious crafter to create the most compelling stories (written and visual content) to deliver maximum earned coverage in focus markets across earned and paid channels
- A “doer” who wants to get stuck in to deliver tangible business results and pioneer new power models
- A collaborator who thrives on working together with different teams and marketing specialities to execute strategies and plans Others Say with excellence and clarity
- A new thinker who wants to develop their career fast by identifying new areas the brand can go into
- With a strong business mindset focusing on what is needed to drive impact and business results for the brands
- And a passion for purpose, to help our brands craft or deploy a strong purpose that will capture media’s attention and drive engagement
Critical Success Factors
Key skills:
- Strategic thinking combined with creative mind-set
- Brand PR crafting
- Social Influence management
- Passion for sport and movement
- Beauty, trends, lifestyle and diversity expertise
- Excellent in storytelling (verbal and written skills)
- Understands the dynamics of building and managing reputation
- Channel management: Knows how to build, maintain and evaluate external channels including social media
Essential Experience
- Relevant years experience in external communications, within a large organisation, PR & IM agency or media relations.
- Experience of managing brand PR, Brand Social Influencer and consumer PR campaigns with autonomy
- Clear understanding of the requirements and demands of an international role dealing with multiple markets
- Proven strong networking abilities
- Has worked in or with a multi-stakeholder environment
- Passionate about brands with purpose and a point of view and knows the content necessary to succeed in earned and paid storytelling
- A positive and can-do attitude, rigour and ability yourself and others accountable
- Sense of aesthetics, eye for details and pride in delivering high-quality work and not settling for “good enough”
- External focus, aware of what is happening in key brand interest areas
NOTES
Location In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London. This site will house some employees who currently work in 100 Victoria Embankment in Blackfriars together with colleagues who are currently located in Lever House in Kingston. We are excited to be creating our own Unilever sustainable, agile work environment. The campus is due to be completed in 2026.
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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