Title: PR Officer (Fixed-term contract starting mid April)
Hybrid working: 3 days in office
Company Overview
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
PRESS:
- Develop and pitch compelling press story angles to secure coverage across target print and online titles, aligning with brand strategy and seasonal priorities.
- Lead the development and execution of press campaigns, pitching grids and launches.
- Own and nurture key press and stylist relationships, proactively identifying opportunities to strengthen partnerships and expand the brand’s press network.
- Oversee press image and credit requests, working closely with the PR Assistant to ensure timely delivery and accuracy.
- Monitor press coverage and analyse DMR performance, identifying key placements, learnings, and opportunities to inform future strategy.
- Manage always-on press gifting initiatives, ensuring strategic distribution and follow-up to maximise coverage.
VIP & INFLUENCER:
- Lead the development and execution of influencer campaigns, across both organic seeding and paid partnerships.
- Manage select paid influencer partnerships campaigns end-to-end, including briefing, talent proposals, negotiations, contracting, coordination of deliverables, and asset approvals.
- Own and grow key VIP, stylist, and influencer relationships, identifying new talent and cultural moments aligned with the brand.
- Lead new talent discovery and recommendations for future influencer and VIP partnerships.
- Oversee VIP and influencer sample loans, fittings, and store product requests, ensuring seamless execution and brand alignment.
- Manage always-on influencer gifting, overseeing the gifting log and monitoring coverage and performance via Lefty.
- Host and manage VIP and influencer fittings, appointments, and product requests, coordinating look delivery and sample collection post-event.
EVENTS & EXPERIENCES:
- Take ownership of aspects of image-led events and experiences, such as pop-ups, dinners and trips, throughout the season, delivering elevated and engaging brand experiences.
- Lead the planning and execution of seasonal press days and collection presentations, ensuring all elements align with brand guidelines and budget is utilised efficiently.
- Maintain an events and cultural calendar to support strategic planning and talent engagement.
- Oversee post-event reporting, including internal recaps, coverage summaries, and performance insights.
ADMINSTATIVE:
- Own the PR activity calendar, ensuring clear visibility across press, VIP, influencer, and event activity.
- Maintain hands-on involvement with Press Assistant in Launchmetrics tracking, Lefty and DMR reporting, and data accuracy.
- Participate in stock management and manage quarterly stock-takes with Operations Manager.
- Maintain and manage, alongside PR Assistant, PR databases and asset files, ensuring internal systems are up to date with the latest campaigns and creative assets
- Lead on new vendor onboarding and invoice processing, obtaining accurate information and following brand procedures.
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.
