Job Description
Title: PR Assistant - 1 year Fixed-Term Contract
Location: Head Office - New Bond Street
Reports To: Deputy PR Manager
This role will start in September 2026.
Applications for this role will close 25 March 2026.
THE BRAND
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
PROFILE
- 1 year minimum experience in PR
- Passion and a true interest in the PR industry
- Experience with social media platforms
- Excellent communication abilities and a proactive approach
- Must be comfortable commuting 5 days a week to central London
PRESS:
- Manage the end-to-end press sample loan process, including curating strategic sample selections for editors and stylists; updating sample movements via Launchmetrics; coordinating courier collections and deliveries; tracking and following up on sample returns; and onboarding new season sample shipments.
- Handle press image requests and credit confirmations, ensuring accuracy and timely delivery.
- Support the development and execution of trend-driven press pitches, seasonal stories, and targeted media pushes aligned with brand messaging.
- Monitor print and online press coverage daily, identifying brand credits, missed opportunities, and corrections, and reporting findings to the PR team.
- Lead in compiling monthly press clippings and coverage reports for internal distribution.
- Maintain and update media and stylist contact databases, tracking industry changes and new contacts
- Build strong relationships with assistants, coordinators, and junior contacts across media and talent teams.
VIP & INFLUENCER:
- Support VIP and influencer dressing, fittings, appointments, and store product requests, ensuring smooth coordination and timely delivery of looks.
- Manage the sample loan process for VIPs and influencers, including shipment, returns, and system updates via Launchmetrics.
- Research and proactively suggest new and emerging influencers, stylists, and talent for future partnerships and dressing opportunities.
- Assist with influencer and VIP gifting initiatives, including packaging in line with brand guidelines, coordinating deliveries, and tracking coverage.
- Maintain VIP and influencer calendar to identify key cultural moments, events, and talent-dressing opportunities.
- Monitor social media and celebrity coverage daily, reporting via Lefty and share brand notable placements to the wider team.
- Maintain accurate gifting and talent logs, ensuring all activity is tracked and followed up.
EVENTS & EXPERIENCES:
- Support the planning and execution of press, VIP, and influencer events, assisting with logistics, timelines, and production needs.
- Coordinate event fittings, product loans, and look deliveries, including collection of samples post-event.
- Assist onsite at events with guest list coordination, car bookings, talent arrivals, and general production support.
- Help compile post-event recaps, including imagery, coverage, and performance summaries for internal communication.
- Maintain an events and cultural calendar to support strategic planning and talent engagement.
- Always represent the brand professionally, maintaining a high level of organisation, discretion, and attention to detail.
ADMINISTATIVE & REPORTING:
- Conduct daily monitoring of print, online, and social media coverage across media, celebrities, VIPs, and influencers.
- Maintain and regularly update media, stylist, influencer, and vendor contact databases, tracking industry moves and new talent.
- Manage the press cupboard/showroom, ensuring samples are organised, well-presented, visual merchandised, dry cleaned when necessary, and stored correctly.
- Monitor and collate industry news, competitor activity, and cultural moments, sharing relevant insights with the Marketing Communications teams.
- Oversee PR supplies and inventory, including packaging materials and showroom food & beverage orders.
- Support invoice tracking and basic budget administration where required.
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.
