Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Marketing & PR Coordinator will support the planning, execution, and optimisation of integrated brand, performance, PR, and email marketing initiatives across Europe for Kate Spade New York. This role is instrumental in ensuring consistent and compelling brand execution across all consumer touchpoints, supporting both always-on activity and campaign-led initiatives in partnership with global and regional stakeholders.
The successful individual will leverage their proficiency in Marketing & PR to:
Brand & Integrated Marketing
- Act as a key day-to-day marketing contact, supporting the Brand & Media Manager across brand, media, and campaign-related tasks
- Support the localisation and execution of global marketing frameworks into market-relevant activations
- Maintain strong brand guardianship, ensuring consistency of brand messaging, visuals, and tone across all channels
- Coordinate creative collateral development, asset management, and distribution across teams and partners
- Manage cross-functional marketing calendars to ensure alignment across brand, media, retail, ecommerce, and CRM
Performance Marketing & Media Support
- Support execution and reporting of paid media and performance marketing activity in partnership with internal teams and external agencies
- Assist with media plan coordination, timelines, asset delivery, and post-campaign reporting
- Act as a point of contact with local media agencies and external vendors
PR & Communications
- Support PR planning and execution, including coordination with agencies, press calendars, and regional storytelling
- Support with gifting from end-end (e.g. outreach, communications, wrapping and couriers)
- Support with the creation of seasonal look-books, sample ordering, gifting orders and weekly PR mailers to our database
- Ensure PR activity aligns with broader brand and marketing priorities
Email & CRM Marketing
- Support the development and execution of regional email and CRM calendars, aligned to local moments and commercial priorities
- Assist in briefing, reviewing, approving, and testing email and SMS campaigns in line with brand guidelines and deadlines
- Coordinate with email developers, translation agencies, and regional teams to ensure timely delivery
Administration & Stakeholder Management
- Coordinate marketing administration including invoicing, purchase orders, payments, and asset filing
- Maintain organised documentation of marketing plans, approvals, imagery, and reporting
- Build strong working relationships with internal teams across marketing, ecommerce, merchandising, and global HQ
- Support regular status updates and communication with key stakeholders
The Accomplished Individual Will Possess
- 1–2 years’ experience in a marketing, brand, CRM, or communications role (internship or full-time)
- Strong organisational and project coordination skills with excellent attention to detail
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Strong communication and stakeholder management skills
- Proactive, solutions-oriented mindset with the ability to work autonomously
- High level of proficiency in PowerPoint, Excel, and Word
- Previous experience or strong interest in email/CRM marketing and customer lifecycle management
- Knowledge of digital, media, or performance marketing best practices
- Understanding of, or exposure to retail, fashion, or lifestyle brands
- Previous experience working with agencies (media, PR, email, creative) is a plus
- Familiarity with campaign management tools (e.g. Workfront or similar)
- German language skills are advantageous but not essential
- Highly organised, reliable, and detail-oriented
- Curious and eager to learn across multiple marketing disciplines
- Confident working cross-functionally and across regions
- Comfortable balancing creative brand work with performance-driven marketing
What Tapestry Can Offer You
- Hybrid working (Tuesday - Thursday working from the office, Monday and Friday working remotely)
- Option to finish early on a Friday (Flex Fridays)
- 1 paid volunteering day per year and opportunities to volunteer with global projects
- Learning & development opportunities
- Internal mobility & career progression
- Regular social events - seasonal & cultural
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other Benefits Include
- 25 days holiday in addition to bank holidays
- Annual Incentive Plan (company performance bonus)
- Multi brand discount up to 50% off – Coach and Kate Spade.
- Private healthcare with health assessment (Bupa)
- Bupa rewards - Financial wellbeing support and wellness discounts
- Private dental cover
- Free 24/7 support for family building, fertility and menopause with Maven
- Eyecare vouchers
- Employee assistance programme
- Enhanced employer pension contribution
- Gym discount
- Interest free season ticket loan
- Cycle to work scheme
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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