Marketing Manager - Brand & Commercial - EFL
About the EFL:
The English Football League (EFL) is one of the world’s most historic and widely followed football competitions, representing 72 clubs across the Championship, League One and League Two. With a reach spanning over 200 territories and hundreds of millions of viewers globally, the EFL plays a central role in the football landscape both in the UK and internationally.
Following significant investment, the EFL is entering a new era of scale, relevance, and impact - in the stands, in communities, and with audiences around the world.
As part of this, the EFL is appointing a Marketing Manager - Brand & Commercial, to support the delivery of its central marketing strategy and contribute to its continued growth.
The Impact You'll Make:
The EFL is looking for a Marketing Manager to manage and implement its brand and commercial marketing activity across the EFL and its competitions.
You will shape and deliver a consistent brand across all marketing channels and collateral, while supporting commercially focused campaigns that drive engagement, attendance, and partner value.
This is a role that combines ownership of the EFL’s brand with hands-on campaign delivery, giving you the opportunity to contribute to how one of football’s largest competitions grows its profile and commercial impact.
Key Responsibilities:
- Develop and implement the central brand positioning across the EFL and its competitions.
- Ensure consistency of brand identity and messaging across all marketing channels and outputs.
- Deliver branding and matchday activation across all 5 of the EFL Wembley Final events.
- Work with all 72 member clubs and commercial partners of the EFL to educate and ensure correct usage of brand assets.
- Create, plan and deliver commercially focused marketing campaigns run centrally by the EFL.
- Gain a thorough understanding of the business objectives and strategic approach of the EFL commercial department, and support commercial team with delivery of commercially-led campaigns.
- Work closely with internal teams and stakeholders to align campaign activity with business objectives.
- Monitor campaign performance and support reporting against key metrics.
- Build strong working relationships across clubs, partners and stakeholders.
Your Skills and Experience:
- Experience in brand marketing roles, ideally within sport, entertainment, or consumer-facing environments.
- Understanding of audience insight metrics and how they can be used to evolve brand values and positioning.
- Knowledge of delivering all the component parts of branding for large-scale events.
- Experience delivering integrated marketing campaigns with a commercial focus.
- Strong understanding of brand management and maintaining consistency across channels.
- Ability to manage multiple projects and stakeholders in a fast-paced environment.
- Strong organisational and communication skills.
How to Apply:
If you are looking for a role where you can contribute to high-profile campaigns, work across a broad stakeholder landscape, and play a role in shaping the brand and commercial growth of a major sports organisation, click the apply button to be considered.
The Executives in Sport Group are retained on behalf of EFL to appoint an Marketing Manager - Brand & Commercial. All direct applications and CV's will be forwarded to The Executives in Sport Group.
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