Responsibilities
Team Overview
We are looking for an experienced, communications professional to join our EMEA comms team, part of the global Brand & Comms team. As a strong comms generalist with a background in consumer, B2B and corporate PR, you will help us tell the story of TikTok’s cultural, economic, and societal impact across the region. This role requires a strategic thinker who can navigate a complex, fast-paced global organisation while delivering creative storytelling that resonates with diverse audiences across the region, from creators to teens to parents and advertisers. This is a fantastic opportunity for a collaborative, creative and pragmatic communications professional who thrives on variety, takes ownership, and wants to play a meaningful role in shaping the brand and reputation of a global social media company across EMEA
Key Responsibilities
- Strategic Planning: Support and execute comprehensive EMEA communication strategies with clear, measurable KPIs that align with global business and Global Brand & Comms objectives.
- Narrative Development: Build and maintain external narratives that highlight TikTok’s value to users, creators, clients, merchants and our contribution to the economy, culture and society.
- Integrated Storytelling: Align comms initiatives with marketing campaigns to create outsized impact;
- Regional Campaigns: Work in partnership with local markets and regional and global comms partners to deliver high impact, positive storytelling and integrated campaigns across consumer, B2B and corporate audiences, identifying strong hooks, data and third-party voices.
- Cross-Functional Partnership: Collaborate with Comms, Marketing, Policy, Sales, Legal and Product teams to ensure messaging consistency and reputational integrity.
- Regional Support and Co-ordination: Partner closely with market-level comms teams
- Insights & Innovation: Track and analyse EMEA trends and sentiment; implement smart tools (including AI) to optimise the communications function.
Qualifications
Minimum Qualifications
- Multi-market Expertise: Proven track record in a regional communications role working with diverse languages, cultures, and regulatory environments.
- Versatile Skill Set: Demonstrated success across consumer, B2B, and corporate comms work
- Excellent written and verbal communication skills, with strong news sense
- Experience devising and delivering creative and impactful integrated campaigns
- Media Network: An established network of journalist contacts
- Execution Excellence: Ability to balance strategic thinking with hands-on tactical execution and good attention to detail.
- Highly organised, proactive and comfortable managing multiple priorities and markets simultaneously
Preferred Qualifications
- Background in social media, gaming, entertainment or technology platforms or digital ecosystems.
- Familiarity with policy, regulatory or trust and safety topics.
- Experience working with agencies and external partners.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
